Keen-eyed fans will soon notice a new logo on the side of Daniel’s F2 car – and a new look to this site, too, as he partners with motorsport web specialists Onlineability to rebuild it.
Daniel will be working with Onlineability to maximise his online presence
Onlineability, which already works with Mercedes Petronas F1 Team reserve Sam Bird and ART Grand Prix GT driver Duncan Tappy, will give the site a new look and take on responsibility for maintaining and updating it.
The company also ran the independent motorsport news site BritsOnPole.com, interviewing Daniel before the start of his his 2011 Formula Renault 3.5 campaign.
This year he is competing in the Formula Two championship, a single-seater series that visits some of Europe’s top racing venues as well as offering its most successful drivers tests in Formula One and GP2 machinery.
His website currently contains an interesting and comprehensive archive of race reports and photo galleries, and he has commissioned Onlineability to refresh its appearance and design an architecture to make the information easier to access.
Daniel said: “A motorsport lifestyle is pretty busy and the media side of it is very important, so it’s good to have confidence that the online and social media sides of my career are under control.
“It’s good to be working with a business you can have a personal relationship with – Onlineability is a smart little British business and I feel like I’m being looked after by them.”
Onlineability director Andy Darley said: “Motorsport is particularly close to our hearts and we are very pleased to be working with Daniel and assisting him with race reports and his website during his 2012 Formula 2 season.
“Racing drivers operate as small businesses and it’s essential they get the basics, such as publicity, communicating with fans and a consistent message to sponsors, sorted out as early in their careers as possible. This means that a well-run website is an essential.
“We are very much looking forward to working with Daniel and we wish him all the best for the rest of the year.”